"How's it going?"

# It's goin.

Remember when social media was just… your people? Before the ads, the algorithms, the outrage machine? It can be that again. No company in the middle. Just you and the people you actually care about.

Download How It Works

## Your feed, your way

When you open ItsGoin, you see posts from your family and friends — newest first. That's it. No algorithm choosing what to show you, no promoted content, no engagement bait pushed to the top.

It's just a feed of the people you chose to follow, in the order they posted. The way it used to be. The way it should have stayed.

Nobody controls what you say. Nobody controls what you see.

## No account. No ads. No catch.

Open the app. Pick a name. You're in. No email address. No phone number. No verification. No sign-up form. No terms of service to accept.

There are no ads — not because we chose not to run them, but because there's no company in the middle to sell them. There never will be. There can't be.

ItsGoin is free forever. Not "free with limits" or "free for now." It's open source under the Apache 2.0 license. Nobody can take it away, change the rules, or sell your attention.

## Why this exists

You probably stopped using social media. Most people have. The platforms got worse every year — more ads, more manipulation, more drama engineered for engagement. The thing that once connected you to the people you care about became a machine designed to keep you angry and scrolling.

The root cause was always the same: one company owns the server, so they own you. ItsGoin removes the middleman entirely. Your data lives on your device. Your connections are private because of how it's built, not because of a promise someone made.

This isn't another platform trying to be the next big thing. It's a return to what social media was supposed to be: a way to stay connected to your people.

## What you get

feed

### Your feed, not an algorithm's

Family and friends, newest first. See what they recommend if you want. You choose — always.

E2E

### Private messages that are actually private

Your messages are encrypted so only you and the recipient can read them. Not the network. Not us. Nobody.

eye

### Who you follow is your business

Your follow list is hidden from everyone. The network works without knowing your social connections. Even your contacts can't see your full list.

grp

### Private circles

Create groups for family, close friends, your team. What's shared in a circle stays in the circle.

file

### Share everything

Photos, videos, audio, documents — attach any file type to your posts. Shared directly between devices, no cloud upload.

own

### You own everything

Your posts, your connections, your identity — all on your device. No account to delete because there's no account to create.

net

### Can't be shut down

There's no server to unplug. No company to go bankrupt. As long as people run the app, the network exists.

app

### Android, Linux, and Windows

Phone, laptop, desktop. Download the app and go — no account creation, no waiting for an invite.

## Who is this for?

Families who stopped sharing photos online because they didn't trust who was watching.

Friend groups scattered across text threads and group chats, missing the days when you could just… see what everyone was up to.

People who quit social media entirely and thought they'd never go back.

Anyone who remembers what social media felt like before it went wrong.

## Honest about what we are

We believe in being upfront:

### Built for your people, not everyone

ItsGoin is for sharing with the people you know and care about. It's not trying to be a public broadcast platform or a place to go viral. Think family group chat with a feed, not Twitter.

### Your network keeps your posts alive

Posts are replicated across your connections automatically. The more people in your circle, the more available your content stays. It's social sharing powered by the people who care, not a server farm.

### Growing through real connections

You find people the way you find friends — through the people you already know. No global search, no trending page, no strangers in your feed. This is intentional.

## Get involved

ItsGoin is open source and always will be. Built by one person who missed what social media used to be. It works today — and it could use your help to get even better.

Download the app Join the Discord Browse the code